How do you know if you need a marketing consultant? Hmmm, let’s see…

• You want to grow your business
• You don’t have a dedicated marketing person
• You’d love to do it yourself but just don’t have the time
• You’ve tried different things, but aren’t sure of the best approach
• You’re juggling most of it but know there’s a better way
• You see new opportunities and want to seize them
• You’d like to preserve the last few hairs on your head

Can you relate to any of these?  If so, I can help.

At its core, marketing and sales success is simple. Understand what’s truly unique about your offering. Identify who will benefit most from it. Marry the two with the right message to the right audience at the right time. This is your strategic positioning.

From here, we build a plan – one that’s right on target.

Approach

I start by asking lots of questions and gathering a ton of information. We do an outward look at market conditions, trends and competition that affect your business. We do an inward look at your goals, key strengths and weaknesses (yeah, we all have them), and opportunities for growth.

We assess your  target markets and key messaging to make sure that no matter what we do, we hit the mark. And from all this comes a laser-focused plan. It can be big or it can be small. Either way, the time and money you spend from there on out will work for, not against, you.

Services

• Development of your marketing and sales plan, including
  • Market analysis
  • Organizational analysis
  • Strategic plan
  • Tactical (implementation) plan
• Critique and improvement of marketing and sales materials
• Web site analysis, concept and content creation
• Social media and blog marketing strategy
• Key messaging for all marketing communications tools
• Development of email and database marketing programs
• Pricing strategies, proposal writing and negotiation techniques
• Competitive analysis

There’s nothing more powerful than a good plan. No wasted motion, time or money. So let’s talk. I promise not to waste a minute of your time.